Do you offer any Discounts?

Yes, we offer exclusive discounts and updates for our customers. How to Save: Sign up for our newsletter and get 10% off your first order . You'll also receive exclusive offers, style tips, and updates on new arrivals. Pick a Bundle & Save Up to 25%! - Want to save more on your favorite styles? Our Pick a Bundle offer lets you choose up to 3 variants of the same product and enjoy savings of up to 25% off your order. It’s the perfect way to stock up on essentials while getting more for less. No discount codes needed—just select your preferred bundle, and the savings will be applied automatically at checkout. Follow us on social media to stay informed about promotions, product launches, and special discounts. Join our community today and enjoy the benefits of being a SoftFeel customer!

Which payment methods is accepted?

We accept a range of secure payment methods to make your checkout experience seamless. These include: Major credit and debit cards (Visa, Mastercard, American Express, etc.) Trusted payment gateways like PayPal, Shop Pay and Apple Pay For EU customers we offer iDEAL, Bancontact and Giropay

Do you provide customer support?

Yes, we provide dedicated customer support to help with any questions or concerns. Our team is here to make your shopping experience seamless. How to Reach Us: For quick assistance , contact us via Facebook, Instagram, TikTok or Snapchat . For general inquiries , email us or use our contact form, and we’ll get back to you as soon as possible. WhatsApp Support: Get direct help through WhatsApp for fast and convenient assistance. We’re here to help!

Do you offer International Shipping?

International Shipping Yes, we offer free worldwide express shipping with tracking to select regions. Where We Ship: United Kingdom, Europe, North America, and Oceania Where We Do Not Ship: We currently do not ship to Africa, South America, or Asia. For more details on shipping times and delivery, feel free to contact us.

How long will it take to receive my order?

We strive to deliver your order as quickly as possible. Here's what you can expect: Order Dispatch: All orders are processed and dispatched within 1 business day . Once shipped, you’ll receive a tracking code to monitor your order’s journey. Estimated Delivery Times by Region: 🇬🇧 United Kingdom & 🇪🇺 Europe: 4-5 business days 🇺🇸 USA & 🇨🇦 Canada: 3-5 business days 🇦🇺 Oceania: 5 business days We currently ship to the UK, Europe, North America, and Oceania. For additional assistance, feel free to contact us.

What is your return and refund policy?

We want you to love your purchase, but if you're not completely satisfied, you can return your item within 30 days of receiving it. Return Eligibility: Items must be unused, unworn, and in their original condition with all tags intact. Final sale and personalized items are non-returnable. How Returns Work: Start your return via our returns portal. Pack & ship your item following the provided instructions. Receive your refund or store credit once we process your return. Refunds & Store Credit: Refunds are issued to the original payment method within 7 business days after we receive the return. Store credit is available if you prefer an exchange. Need Help? Contact our support team for any questions about returns. We’re here to help make your shopping experience easy and hassle-free.

Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi D

Name: Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress
Brand: SoftFeel
SKU: SKU_1740438903656_858
Price: 40.0 GBP
Availability: InStock

£80.00 £40.00 Save £40.00

Free worldwide shipping

30-day return guarantee

Delivered within 5 days

Pay securely with PayPal or Shop Pay

Colour — Light Blue

Light Blue

Grey

Denim Blue

Limited stock, ready to ship
Backordered, shipping soon

The Ayla Relaxed Button-Up Shirt Dress blends effortless elegance with everyday versatility, making it a must-have wardrobe essential. Designed with a classic button-up front and a relaxed, flowy fit, this dress offers breathable comfort and timeless style. Whether you're heading to the office, a casual brunch, or an evening event, the Ayla dress adapts seamlessly to any occasion. Pair it with heels for a sophisticated look or sneakers for an effortlessly chic, laid-back outfit.

Key Features:

Effortless Chic Design ‚Äì A classic button-up silhouette with a relaxed fit for a polished yet casual look.
Breathable & Lightweight Fabric ‚Äì Ensures all-day comfort, perfect for any season.
Flattering Silhouette ‚Äì Designed to drape beautifully, creating a sleek and confident style.
Versatile Styling ‚Äì Ideal for work, travel, casual outings, or dressing up with accessories.
Easy Care & Durable ‚Äì Wrinkle-resistant fabric maintains its structure, machine washable for convenience.

Upgrade your wardrobe with the Ayla Relaxed Button-Up Shirt Dress, the perfect blend of style, comfort, and versatility. Available in Light Blue, Grey, and Denim Blue.

Why Fit Matters:

A well-fitted outfit isn’t just about looks—it’s about confidence, comfort, and functionality. The right size means you can move freely, feel great, and avoid unnecessary returns.

Standard Sizing:

Our clothing follows standard sizing, with custom size charts provided for every item to guide you. These charts include measurements in CM or INCHES to help you find the right fit with ease.

On the product page, each item will display the targeted country’s standardised size. For example:

Women’s dresses may be listed in sizes 12, 14, 16, 18.
Other products may use S, M, L, XL, XXL, 3XL.

Items with sizes in S, M, L, XL, XXL, and 3XL will include a detailed size chart, while standardised sizes may not always require one due to their ease of selection.

Pro Tips for Sizing:

For garments with a close, tailored fit, consider selecting one size up for extra comfort.
Avoid guessing your size. Use a measuring tape to match your measurements to our size charts to ensure the best fit.
Look for fit descriptions (e.g., "relaxed" or "oversized") to understand how a garment will fit.

Need Help?

Still unsure? Reach out to our expert team for personalised sizing advice—we’re happy to help!

Use our size chart to get the perfect fit—shop with confidence!

Important Information About Order Limits

To comply with tax regulations, there are order value limits for certain regions. Please review the following before proceeding to checkout:

Order Limits by Region

European Union (EU): Orders must be €150 or less.

United Kingdom (UK): Orders must be £135 or less.

What This Means for Your Order

If your cart total exceeds these limits, you will need to adjust it before completing checkout.

Why This Restriction Exists

These thresholds are in place to ensure compliance with EU Import One-Stop Shop (IOSS) rules and UK VAT regulations. Orders above these limits may require additional customs handling, delaying delivery and increasing costs.

How to Proceed

If your cart total is too high:

Remove or adjust items to bring the total within the allowed limit.

Place multiple smaller orders if necessary.

If you attempt to check out with a cart exceeding the limit, you will see this message:

"Checkout cannot complete. Adjust your cart total to proceed."

This ensures smooth processing and compliance with tax requirements. Thank you for your understanding.

Fast & Reliable: We aim to process and ship your order within 1–2 business days.
Delivery Times: Standard delivery takes 5–7 business days, depending on your location.
Free Shipping: Enjoy free express shipping on all orders.
Tracking Provided: You'll receive a tracking number once your order is dispatched.
Need Help? Contact us for shipping-related queries.

For detailed information, visit our full Shipping & Delivery page.

Hassle-Free Returns: Not happy with your order? Return it within 30 days for a refund.
Eligibility: Items must be unworn, unwashed, and in their original condition with tags.
Easy Process: Use our returns portal to initiate your return.
Refunds & Exchanges: Refunds are processed within 7 business days after we receive the item.
Need Assistance? Contact our support team for help with returns.

For more details, check our full Returns Policy.

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Denim Blue \/ UK 12\/14 (L)","public_title":"Denim Blue \/ UK 12\/14 (L)","options":["Denim Blue","UK 12\/14 (L)"],"price":4000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":null,"id":53892234150221,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":51120848142669,"title":"Denim Blue \/ UK 16 (XL)","option1":"Denim Blue","option2":"UK 16 (XL)","option3":null,"sku":"SKU_1740438903656_635","requires_shipping":true,"taxable":true,"featured_image":{"id":63058174837069,"product_id":9977094897997,"position":3,"created_at":"2025-02-24T23:15:04+00:00","updated_at":"2025-04-20T14:56:49+01:00","alt":null,"width":800,"height":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409","variant_ids":[51120848044365,51120848077133,51120848109901,51120848142669,51120848175437,51120848208205]},"available":true,"name":"Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress - Denim Blue \/ UK 16 (XL)","public_title":"Denim Blue \/ UK 16 (XL)","options":["Denim Blue","UK 16 (XL)"],"price":4000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":null,"id":53892234150221,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":51120848175437,"title":"Denim Blue \/ UK 18 (2XL)","option1":"Denim Blue","option2":"UK 18 (2XL)","option3":null,"sku":"SKU_1740438903656_454","requires_shipping":true,"taxable":true,"featured_image":{"id":63058174837069,"product_id":9977094897997,"position":3,"created_at":"2025-02-24T23:15:04+00:00","updated_at":"2025-04-20T14:56:49+01:00","alt":null,"width":800,"height":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409","variant_ids":[51120848044365,51120848077133,51120848109901,51120848142669,51120848175437,51120848208205]},"available":true,"name":"Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress - Denim Blue \/ UK 18 (2XL)","public_title":"Denim Blue \/ UK 18 (2XL)","options":["Denim Blue","UK 18 (2XL)"],"price":4000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":null,"id":53892234150221,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409"}},"requires_selling_plan":false,"selling_plan_allocations":[]},{"id":51120848208205,"title":"Denim Blue \/ UK 20 (3XL)","option1":"Denim Blue","option2":"UK 20 (3XL)","option3":null,"sku":"SKU_1740438903656_13","requires_shipping":true,"taxable":true,"featured_image":{"id":63058174837069,"product_id":9977094897997,"position":3,"created_at":"2025-02-24T23:15:04+00:00","updated_at":"2025-04-20T14:56:49+01:00","alt":null,"width":800,"height":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409","variant_ids":[51120848044365,51120848077133,51120848109901,51120848142669,51120848175437,51120848208205]},"available":true,"name":"Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress - Denim Blue \/ UK 20 (3XL)","public_title":"Denim Blue \/ UK 20 (3XL)","options":["Denim Blue","UK 20 (3XL)"],"price":4000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":null,"id":53892234150221,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10003_58.jpg?v=1745157409"}},"requires_selling_plan":false,"selling_plan_allocations":[]}]

{"id":51120847651149,"title":"Light Blue \/ UK 8 (S)","option1":"Light Blue","option2":"UK 8 (S)","option3":null,"sku":"SKU_1740438903656_858","requires_shipping":true,"taxable":true,"featured_image":{"id":63058174935373,"product_id":9977094897997,"position":1,"created_at":"2025-02-24T23:15:04+00:00","updated_at":"2025-04-20T14:56:49+01:00","alt":null,"width":800,"height":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10001_77.jpg?v=1745157409","variant_ids":[51120847651149,51120847683917,51120847716685,51120847749453,51120847782221,51120847814989]},"available":true,"name":"Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress - Light Blue \/ UK 8 (S)","public_title":"Light Blue \/ UK 8 (S)","options":["Light Blue","UK 8 (S)"],"price":4000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":null,"featured_media":{"alt":null,"id":53892233986381,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/softfeel.shop\/cdn\/shop\/files\/10001_77.jpg?v=1745157409"}},"requires_selling_plan":false,"selling_plan_allocations":[]}

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Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Liz F.

Exceptional Quality

I was skeptical at first, but this store exceeded my expectations! The fabric feels premium, the fit is perfect, and my order arrived in less than a week. Will definitely shop again!

Tia M.

Trendy & Affordable

Love the stylish designs! The quality is amazing for the price, and everything fits true to size. Super happy with my purchase!

Tina V.

Smooth Experience

Easy checkout, fast shipping, and great customer service. My outfit looks exactly like the pictures—no surprises! Highly recommend.

Charlie S.

Impressed with Support

Had a sizing issue, and the support team handled it quickly. The exchange was hassle-free, and I got my new size in days. Great service!

Hilda G.

My Go-To Online Store

This is my third order, and I’m always impressed! The clothes are stylish, comfortable, and well-made. A must-shop for fashion lovers!

Jeanne P.

Worth Every Penny

The quality is better than expected, and the fit is spot on. Shipping took a little longer, but the product was worth the wait!

Lena D.

A Must-Have!

These leggings are amazing! Soft, stretchy, and squat-proof. The high-waist fit is super flattering and stays in place all day. Definitely getting more!

Mia R.

Fast, Reliable & Great!

Great experience! My order arrived quickly, and the support team was really helpful when I needed a size exchange. Smooth and hassle-free shopping!

Frequently Asked Questions

Why Fit Matters:

A well-fitted outfit isn’t just about looks—it’s about confidence, comfort, and functionality. The right size means you can move freely, feel great, and avoid unnecessary returns.

Standard Sizing:

Our clothing follows standard sizing, with custom size charts provided for every item to guide you. These charts include measurements in CM or INCHES to help you find the right fit with ease.

On the product page, each item will display the targeted country’s standardised size. For example:

Women’s dresses may be listed in sizes 12, 14, 16, 18.
Other products may use S, M, L, XL, XXL, 3XL.

Items with sizes in S, M, L, XL, XXL, and 3XL will include a detailed size chart, while standardised sizes may not always require one due to their ease of selection.

Pro Tips for Sizing:

For garments with a close, tailored fit, consider selecting one size up for extra comfort.
Avoid guessing your size. Use a measuring tape to match your measurements to our size charts to ensure the best fit.
Look for fit descriptions (e.g., "relaxed" or "oversized") to understand how a garment will fit.

Need Help?

Still unsure? Reach out to our expert team for personalised sizing advice—we’re happy to help!

Use our size chart to get the perfect fit—shop with confidence!

Absolutely. We are committed to delivering high-quality products you can trust. We partner with reliable suppliers, perform strict quality control checks, and actively seek customer feedback to ensure everything meets our high standards.

To offer fair pricing while staying true to our "Style and Elegance, Without the Price Tag" promise, we source fabrics and materials globally, selecting the best options from different markets without compromising on quality. Your satisfaction is always our top priority.

Yes, we offer exclusive discounts and updates for our customers.

How to Save:

Sign up for our newsletter and get 10% off your first order. You'll also receive exclusive offers, style tips, and updates on new arrivals.
Pick a Bundle & Save Up to 25%! - Want to save more on your favorite styles? Our Pick a Bundle offer lets you choose up to 3 variants of the same product and enjoy savings of up to 25% off your order.
It’s the perfect way to stock up on essentials while getting more for less. No discount codes needed—just select your preferred bundle, and the savings will be applied automatically at checkout.
Follow us on social media to stay informed about promotions, product launches, and special discounts.

Join our community today and enjoy the benefits of being a SoftFeel customer!

We accept a range of secure payment methods to make your checkout experience seamless. These include:

Major credit and debit cards (Visa, Mastercard, American Express, etc.)
Trusted payment gateways like PayPal, Shop Pay and Apple Pay
For EU customers we offer iDEAL, Bancontact and Giropay

Yes, we provide dedicated customer support to help with any questions or concerns. Our team is here to make your shopping experience seamless.

How to Reach Us:

For quick assistance, contact us via Facebook, Instagram, TikTok or Snapchat.
For general inquiries, email us or use our contact form, and we’ll get back to you as soon as possible.
WhatsApp Support: Get direct help through WhatsApp for fast and convenient assistance.

We’re here to help!

International Shipping
Yes, we offer free worldwide express shipping with tracking to select regions.

Where We Ship:

United Kingdom, Europe, North America, and Oceania

Where We Do Not Ship:

We currently do not ship to Africa, South America, or Asia.

For more details on shipping times and delivery, feel free to contact us.

Your order will be processed and fulfilled within 1 working day. Once shipped, you’ll receive tracking details to monitor your package’s journey.

For more details, check our Shipping Policy.

We strive to deliver your order as quickly as possible. Here's what you can expect:

Order Dispatch:

All orders are processed and dispatched within 1 business day.
Once shipped, you’ll receive a tracking code to monitor your order’s journey.

Estimated Delivery Times by Region:

🇬🇧 United Kingdom & 🇪🇺 Europe: 4-5 business days
🇺🇸 USA & 🇨🇦 Canada: 3-5 business days
🇦🇺 Oceania: 5 business days

We currently ship to the UK, Europe, North America, and Oceania. For additional assistance, feel free to contact us.

We want you to love your purchase, but if you're not completely satisfied, you can return your item within 30 days of receiving it.

Return Eligibility:

Items must be unused, unworn, and in their original condition with all tags intact.
Final sale and personalized items are non-returnable.

How Returns Work:

Start your return via our returns portal.
Pack & ship your item following the provided instructions.
Receive your refund or store credit once we process your return.

Refunds & Store Credit:

Refunds are issued to the original payment method within 7 business days after we receive the return.
Store credit is available if you prefer an exchange.

Need Help?
Contact our support team for any questions about returns. We’re here to help make your shopping experience easy and hassle-free.

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Ayla Relaxed Button-Up Shirt Dress | Women's Casual Long-Sleeve Midi Dress

Important Information About Order Limits

Order Limits by Region

What This Means for Your Order

Why This Restriction Exists

How to Proceed

First time here?

Thousands of trusted reviews

Customer Support